Daysy is a fertility monitor that uses the fertility awareness method (FAM) by learning & tracking your menstrual cycle. With daysy, you can plan or prevent pregnancy just as you choose.
We seek for a
Marketing Representative (f/m)
as Freelancer
The Marketing Representative position is for part-time hours, working remotely. Hours are flexible, with a preferred 20 hour minimum availability per week. Payment is on a monthly retainer basis, not hourly. You will liaise with Marketing Representatives across our international distribution channels.
We are looking for a person who already has an established platform and presence in the arena of fertility, women's health, naturopathy, traditional chinese medicine, nutrition, or wellness, and/or someone with a specific passion for women's health and wellness. You will be provided with a Daysy fertility monitor to use and understand, if you are not currently a user. Preference will be given to those with an already established media contact list and connections in health and wellness circles.
Duties include but are not limited to:
- Managing social media of Facebook page, Twitter account, and Instagram account including weekly updates, responding to messages and comments, and strategizing to increase follower numbers and interaction rates.
- Overseeing a Facebook private support group for users of Daysy, including adding members, initiating discussions, some light customer support with back up from our customer support team.
- Developing Facebook and Instagram ad campaigns
- Creating and scheduling newsletters for both Daysy users and DaysyView app users yet to purchase a device.
- Writing, editing and building blog posts for the German-language blog - updates bi-weekly with interviews, information, how tos, Daysy news. You will have full creative control.
- Media outreach - contacting and conversing with reporters and journalists to solicit coverage of Daysy, reviews of Daysy, and/or to provide quotes and information for articles. Includes interviews with media representatives over phone.
- Developing a media contact list and utilizing own contacts.
- Writing press releases to distribute Daysy news to media contact list.
- Developing an influencer contact list and liaising with influencers, including scheduling the mailing of Daysy for review. Influencers will have Instagram presence, successful blog platform, or significant social media following.
- Ambassadorship - integrating Daysy representation into your current platform and presence, i.e. becoming a public face of the brand, online and at events.
- Attending events as a Daysy representative for interviews, demonstrations, exhibiting, workshops.
- Strategizing promotion of sales and discount days around national and international significant dates.
Skills and competencies required:
- German speaking, English speaking (other languages a bonus)
- Proficiency with using Facebook, Instagram, Twitter, including Facebook Adverts Manager and a current social media presence on all these platforms
- Proficiency with Mailchimp
- Fluent writing skills
- Demonstrated prior ability to work independently, remotely
- People skills - much of this work is forward facing including phone calls and customer interaction
- A demonstrated understanding of and enthusiasm for women's health and fertility
- Familiarity with current trends in women's health, fertility, wellness and natural alternatives
