ABOUT THE REFUGEE HUB
Purpose has launched an urgent initiative to support efforts to welcome refugees and counter rising anti-migrant sentiment in Europe, the US and other key countries.
The Refugee Hub is an entirely new model that will take the best elements of digital mobilisation, storytelling, policy research, advocacy and organising to change hearts and minds on one of the world’s most pressing crises, where shifts in public opinion are having an immediate impact on policies towards some of the world’s most vulnerable people.
Purpose’s Refugee Hub is focused on:
- activating, organising and amplifying groups that are already supportive of migration and refugees
- identifying and influencing mainstream audiences, with the goal of changing the overall dynamics of the migration and refugee debates
Germany’s leadership in accepting over one million refugees in 2015 means that the perceived success or failure of refugee integration in Germany will greatly influence the refugee and migration policies of other nations in Europe and beyond. We are looking to contract an
all-star Senior Campaigner
to help build this new initiative from the ground up and lead the effort to fortify and strengthen pro-refugee sentiment within Germany.
You don’t need to be an expert on refugee issues but you need to feel driven by a deep sense of compassion for your fellow humans.
We are looking for someone who thinks in stories, who works in teams, who stands in solidarity and has a deep ambition to play a critical role in creating impact on one of the world’s biggest crisis.
This is a new type of crisis, help us build a new initiative to match it.
ABOUT PURPOSE
Purpose is a global home for public mobilisation and storytelling on the world’s biggest issues. We create new movement organisations and campaigning labs, consult to leading organisations, and make technology and content that enables people around the world to build their own power.
Purpose brings together world-class talent across the disciplines of campaigning, grassroots organising, and political strategy with experts in storytelling, content development and distribution and data analysis to build ambitious new creative campaigning models.
Guided by smart political strategy strategy and powered by new technologies for participation, our work reframes issues, engages new audiences, shifts public discourse, and ultimately drives targeted action that shifts decision-makers and creates lasting impact.
RESPONSIBILITIES
- Analyse the issue landscape and identify opportunities for interventions for impact
- Lead on the development of integrated campaign strategies that move people to action and change public narratives
- Develop campaign narratives and identify storytelling opportunities and channels
- Lead campaigns from research to concept through to execution
- Play a critical role in campaign execution, including developing campaign content (e.g., writing email and social media copy), executing offline tactics and stunts, running experiments (e.g., A/B email subject line tests), monitoring metrics, and sharing data-driven results
- Develop approaches to engage new audiences in important issues through creative campaign concepts and content that are underpinned by sophisticated strategic and analytical thinking
- Oversee the development of campaign content in partnership with the Purpose Creative team, including videos, graphics, and digital content
- Build and foster relationships with key partners including not-for-profit partners, policy makers and media who are working on similar issues
- Manage a small team of global staff on campaign tasks
- Manage resources and budget to deliver campaigns on time
EXPERIENCE
Essential
- German fluency
- 3+ years experience in political advocacy, organising, digital activism, public policy, or creative campaigns in Germany
- Demonstrable strong strategic thinking and campaign planning skills
- Proven ability to deliver creative campaigns that move people to action
- Fluency across best practices in digital strategy, from email marketing to social media to paid media
- Ability to lead project teams under pressure and through tight deadlines, while staying organised to get campaigns out the door
- Excellent writing and communication skills
- Strong teamwork skills, comfortable in a highly collaborative team culture and a hierarchical team structure
- You’re a person of integrity, people enjoy working with you, and you’re personally committed to progressive and humanitarian values
- Preferred
- Technical skills, including knowledge of HTML, content management systems and action platforms [e.g., BSD, Action Kit]
- Experience in a start-up, growth business, or dynamic non-profit
- Experience in campaigning at the national or international level
- Ability to do professional work in multiple languages (in particular French, Dutch and Polish)
We are open to applicants both inside and outside of Germany but expect the successful candidate to be based in-country.
We are looking for a candidate that can start a short-term contract with us immediately, understanding that there is the possibility of a longer engagement as the project continues.
MigrationPolicy & AdvocacyRefugeesRights Purpose, Refugees, Campaigner, Job, Germany Purpose - Refugee Hub seeks: Senior Campaigner Germany Purpose has launched an initiative to support efforts to welcome refugees and counter rising anti-migrant sentiment in Europe, the US and other key countries. German Purpose Purpose