The RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce) combines thought leadership with civic innovation to further human progress. Building on our 260 year history as a beacon for enlightenment values, the RSA is currently at an exciting period in its history. We provide platforms for leading experts through the UK’s most ambitious free public lecture series, our projects generate new models for tackling the social challenges of today and we are building on our network of over 28,000 Fellows around the world – these are achievers and influencers from every field with a real commitment to progressive and social change. The RSA is seeking a:
Digital Communications Officer
Job Description
- Job Title: Digital Communications Officer, (permanent)
- Department: External Affairs
- Reports to: Head of Digital
- Grade: C
- Salaray: £32,370
Role Summary
The Digital Team manages the RSA website, social media accounts and other digital assets. We're a small but growing team working closely with colleagues across the organisation, but principally facilitating, creating and promoting online content for the RSA Action and Research Centre (ARC) and Fellowship teams.
The purpose of the Digital Communications Officer role is to
- Plan and manage day-to-day content production for the RSA website and social media channels, liaising closely with the Head of Media and Communications, ARC and Fellowship teams.
- Create engaging digital campaigns for key RSA outputs, which include new reports, articles, podcasts and videos.
- Measure and report the performance of digital content using analytics tools.
You will have strong experience of managing and creating digital content on websites and social media platforms, and an interest in the work of the RSA.
The Digital Communications Officer relishes the opportunity to discover new ideas on a range of topics affecting social change from the latest developments in A.I. to the impact of Brexit on UK food and farming. An expert at picking out key messages that resonate with our diverse online audience, the post-holder proactive communications professional who is keen to improve the effectiveness and reach of RSA online content and eager to demonstrate impact.
External Affairs Directorate
Led by the Director of External Affairs, the External Affairs Directorate comprises 23 staff covering: Media, Marketing, Digital, Radio, Public Events, Archive and Front of House and Facilities.
Reporting to the Head of Digital, the team also comprises of another Digital Communications Officer and a Digital Assistant.
Main Responsibilities
- Produce engaging, thoughtful online content and resources for the RSA website and social media that adheres to corporate visual and editorial guidelines.
- Liaise with the Head of Media and other Digital Communications Officer to help manage the digital content and editorial calendar, working with colleagues across the organisation to identify gaps and schedule content accordingly.
- Work closely with Head of Marketing and broader External Affairs directorate in coordinating digital campaigns for key RSA outputs, which include reports, articles, podcasts and videos.
- Monitor impact of RSA website and social media content using analytics tools (such as Google Analytics) and help develop and maintain mechanisms for sharing insights with key individuals and teams across the organisation.
- Provide support for staff bloggers to ensure content is optimised for online consumption (e.g ensuring appropriate titles, content and formatting).
- Liaise with external digital agency as required on new projects to support new website developments and campaigns.
- Work with the team to keep landing pages fresh and up to date, managing content via
- Train new staff in usage of digital platforms as appropriate and provide administrative support in making changes to the website as required.
- Source images for promotional content, using Getty Images and create eye-catching digital assets for social media, using Photoshop and equivalent systems.
Selection Criteria
- Strong experience managing and creating content for social media platforms, including (but not limited to) Facebook, Twitter and Instagram.
- A high level of familiarity with Content Management Systems, such as Episerver (or similar).
- Skilled in online copywriting and publishing.
- Good understanding of digital communications, content strategy, accessibility standards, UX and SEO.
- Strong eye for impactful images and good working knowledge of image-editing software, such as Photoshop.
- Strong degree of familiarity with analytics platforms such as Google Analytics.
- Plenty of drive and enthusiasm; articulate, reliable, organised, quick to learn new systems, calm under pressure and detail-oriented.
- Strong interest in current digital landscape and latest digital trends.
- Flexible, with the ability to adapt to changing priorities.
- Supportive of the mission of the RSA.
HOW TO APPLY
To apply please send an up-to-date CV and a cover letter addressed to Chris Ward, Head of Digital, stating how you meet the criteria for the role as set out above. Please also state your current salary and salary expectations.
Please submit your application through the RSA website by following the 'Apply Now' button below. The closing date for receipt of applications is 10am 4th October 2018. First round interviews are expected to take place on Thursday 11th October 2018. Please note that we are unable to accept late or incomplete applications.
As with all RSA appointments, we will consider flexible working requests regarding both work location and hours of work.
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Art & CultureDevelopmentEducationSocial Innovation Royal Society of Arts: Digital Communications Officer The RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce) combines thought leadership with civic innovation to further human progress. English The RSA https://www.thersa.org/
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